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About Me.

Marrying my experience in graphic design and my technical background in website design and development, I transitioned to experience design because I saw the opportunity to combine my skills to create immersive and engaging experiences that go beyond traditional design mediums while also solving problems for users in a meaningful and impactful way.

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I have had the opportunity to work on a variety of projects, from designing innovative digital sales experiences to installations for corporate events. I bring a passion for creativity and collaboration to all of my projects.

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I currently live in Portland with my cats and enjoy brunches with my grandma, painting, and exploring the city in my free time. 

Experience

Best Buy | July 2021 - Present

User Experience Designer

  • Collaborated with multiple cross-functional teams to design migrations for various internal tools across all Best Buy communication channels (chat, voice, video, SMS), resulting in a 10% increase in first contact resolution

  • Redesigned the initial concept for the virtual store sales channel and relaunched it, achieving a 4x higher conversion rate compared to other digital sales channels (chat, voice)

  • Conducted 26 user research studies for consumers and employees, both independently and with research partners

Best Buy | October 2019 - July 2021

Web Designer

  • Redesigned the vendor portal, consolidating 36 vendor tools into a single dashboard

  • Established a user feedback loop for vendors using the portal

  • Developed the front end for designs using JavaScript, HTML, CSS, and Liquid

  • Created 10 reusable templates for Liferay CMS

  • Designed the user experience for a new sales channel (virtual store)

  • Awarded for a customer-centric approach and collaboration with cross-functional teams

CATS | August 2018 - October 2019

Web Designer

  • Led branding workshops and design sprints, resulting in the creation of a new brand guide

  • Wireframed, designed, and prototyped a new website to align with the updated branding

  • Designed a variety of marketing assets, including 27 blog posts,  email templates, trade show booths, and digital and print ads

  • Managed work and projects using Jira

AdvancedMD | March 2017 - August 2018

Web and Graphic Designer

  • Designed 23 digital magazines and corresponding marketing campaigns for email lead generation, 32 blog posts with social media images, print and digital ads, and conference materials

  • Created artwork to promote new branding for facilities and coordinated with vendors for printing and installations

  • Wireframed and prototyped website pages

  • Awarded for excellence in brand promotion, project management, and vendor management

Education

2014-2017

BS Web Design & Development
Neumont University

*now Neumont College of Computer Science

I attended a hybrid program that combined the art of web design with the science of web development. The curriculum focused on how to design user experiences and develop the correct web environment to make everything run smoothly using a variety of technologies.

Core Skills

Image by Faizur Rehman
Flower Pot

While the following skills are the ones I use regularly in my work, they are by no means the only skills I possess. I believe I have the capacity to learn and adapt to new situations. I am always open to new ideas and perspectives, and I am willing to put in the effort required to acquire new skills and knowledge. 

01

Research

Designing for users starts with understanding their needs, behaviors, and pain points. This informs design iterations and future testing. 

03

Design

I use a combination of visual design and interaction design to create designs that not only look great but also provide a seamless and satisfying user experience.

02

Tools

Designing in Figma

Testing in Userzoom

Collaborating in Miro

 

04

Communication

To provide transparency to my partners and manage my workload I'm currently using an agile design method that aligns with my developers' sprints. 

Professional Awards

Artboard 1-100.jpg

"Chloe displayed great leadership, creativity and insight developing the wall art for displaying our MVV in all AdvancedMD facilities. Everything in the work was exceptional from the design choices, making vendor selections and managing them, deploying the art in a high quality way."

AdvancedMD, FIT Award

Let's Talk

Drop me a line

We'll chat soon!

©2023 by Chloe Urbatsch

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